27 of May 2016, Radisson Slavanskaya Hotel, Moscow
Today almost everybody knows what is Digital Signage, technology, has displays, video walls, touch kiosks or other digital constructions in its sales points.
The aim of the conference in 2016 is to show how Digital Signage solutions could help end-users to solve their current problems:
- How Digital Signage attracts visitors attention in off-line points of sales
- Where is the place of Digital Signage in Omni channel concept
- Integration of On-line and Off-line technologies with Digital Signage
- The role of Digital Signage in customer journey
- How does Digital Signage help to involve the customers in communication with brand?
- Content and concept as basis of Digital Signage projects
Why it “Must go”
- The 6th annual conference
- It’s all about Digital Signage technology
- The conference is independent ground for communication between end-users and professionals of Digital Signage and DooH industry
- The format: conference + demo zone with Digital Signage solutions
- NEW! Рanel discussion with end-users and professionals of the industry
- Leading Russian and international speakers
- Discussion of case-study, realized in Russia and around the world
- 300+ participants every year
Representatives of Marketing and Business development departments, Top-managers, directors and owners of such businesses as:
- retail real estate
- fitness clubs
- Gas stations
Professionals of Digital Out-of-home industry:
- System integrators
- Hardware and software manufacturers
- Content agencies
- Advrtising/marketing/PR agencies
09.50-10.00Opening of the conference. Introduction
10.00-10.30Florian Rotberg Chief exucutive officer in invidis consulting
Presentation: Turning Stores Into Stories – Digitally enabled Customer Journey.
10.30-11.00Andrey Pachikin Sr. Industry Market Development Manager, Microsoft Russia
Presentation: The future of retail: how new Digital Signage technologies will change the way of shopping.
11.00-11.30Dmitry Gribkov Director of Marketing and Sales department, Russ Outdoor
Presentation: Digital Out-of-Home: new tools for advertising campaigns.
11.30-12.00Giovanni Flore Benetton Digital Signage Project manager
Presentation: The Benetton store as the Place for Limitless Experiences.
Key-points of the presentation:
- The Benetton store as the Place for Limitless Experiences
- Benetton Live Windows (2010-2013), a pioneering project about retail experience design
- Social Blindness: overwhelmed by images, we can hardly remember visual-only experiences
- We remember with the Body: the role for the bodily movement in creating new and memorable experiences
- Technologies: What do we need to allow a dialogue between brand and customer, store and people
12.30-13.00Panel discussion "Digital Signage in Russian reality"
13.30-14.00Vladimir Kozlov CEO in DigiSky Group
Presentation: Content concept for your displays.
Key-points of the presentation:
- Which factors you should take into account while choosing the content?
- Content for indoor and outdoor constructions. What's the difference?
- Where can you take content for your displays?
- Content licensing questions
14.00-14.30Anna Buzulukova, Internal communications specialist, Ikea centres Russia
Nikolay Nedelchuk, Commercial projects coordinator
Presentation: Co-worker’s TV IKEA Centres Russia.
Key-points of the presentation:
- Corporate communication at large companies – nowaday challenges.
- Digital Signage based solution implementation.
- Corporate TV system: integration and scalability.
- Content management: hierarchy, split of responsibilities, system maintenance.
14.30-15.00Case-study from LG Electronics and Kidzania
15.00-15.30Sergey Orekhov, Executive Director, TASHIR media
Presentation: Digital Signage in modern shopping mall.
15.30-16.00Emil Zagirov, International Sales manager, Xplace
Presentation: Electronic shelf labels. Experience and purpose of implementation.
16.00-16.30Lottery. Communication in demo-zone
The main prize - 43" LG ULTRA HD 4K TV
Digital Signage solutions will be presented in the conference demo-zone:
- Stand 1. LG Electronics
- Stand 4. BenQ
- Stand 6. ViaDirect
- Stand 7. Look
- Stand 9. Softing
- Stand 10. Matrox
- Stand 11. iiyama
- Stand 12. iBase
IBASE Presents the Ultra Slim SI-12 Digital Signage Player Measures Only 1.95mm Thick
Taipei, Taiwan, May 27, 2014 - IBASE Technology Inc. (TASDAQ: 8050), a world-leading manufacturer of industrial motherboards and embedded systems, presents the latest SI-12 compact signage player measures only 19.5mm thick. This media player enables the retail, food and hospitality segments to deliver compelling and valuable content in dual high-definition HDMI displays to targeted audiences.
The SI-12 digital signage player has been tested to pass extended operating temperatures (-30°C to +60°C) to meet extreme system reli
Alma LLC To Deploy DOOH Network with BroadSign International LLC in Georgia
Digital displays will run in transit, shopping mall and airport venues.
Tbilisi, Georgia. September 29, 2015. The largest outdoor advertising company in Georgia, Alma LLC, has selected BroadSign International, LLC’s digital signage software for the deployment of its digital out-of-home network.
Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. Four LED screens and LCD videowalls will be live before the end of 2015 as part of the initial deploym
Business chooses Digital Signage
The 5th international conference «Digital Signage – no alternative» was held on the 29th of May, 2015 in Radisson Slavaynskay Hotel, Moscow. The conference was powered by DigiSky company and supported by the leading European association OVAB Europe (Out-of-Home video advertising bureau).
To stay on the top in a rapidly changing environment business must be aware about innovative technologies, quickly adopt and implement on practice new marketing and advertising tools. Today consumer loyalty is based on individual experience getting in the point of sale. Regular advertising tools
2, Ploschad Evropy, Moscow
If you will have any questions, please contact:
and other organization questions,
Mob.: +7 (903) 664-51-93
Tel.: +7 495 937 63 09 (ext.202)
Media partnership, accreditation,
registration on the conference,
Tel.: (495) 937–63–09 (ext.120)
Mob.: +7 (967) 284-87-52
For Digital Signage end-users such as representatives from retail, shopping malls, banks, hotels, restaurants, airports and others vertical markets the participation in the conference is free of charge.
For professionals of DOOH industry such as equipment manufacturers, vendors, vendor’s representations, systems integrators, distributors, advertising agencies, consulting agencies and others companies which are not Digital Signage end-users standart participation fee is 7 600 rubles per delegate.